Protecting Ecuadorian Cloudforest with the World Land Trust and EcoMinga
Naturetrek has been encouraging customers to offset their carbon emissions from flights since 2000, and since 2007 we have been making contributions at our own expense. The World Land Trust and its Ecuadorian partner, Fundacion EcoMinga, use these funds to purchase and protect critically endangered cloudforest in the Ecuadorian Andes. Over the years we have slowly but surely built up our own ‘Naturetrek reserve’, creating an invaluable forest corridor linking the Sangay and Llanganates National Parks. In 2018 our protected area was already 1,389 acres (twice the size of the City of London!).
In 2019, we want to deepen this partnership by pledging to donate £15 for every long-haul flight and £5 for every short-haul flight booked by our customers to the World Land Trust. Over the year we aim to generate £40,000, which will enable us to protect a further 200 acres of cloudforest.
We will also further promote our project to customers this year through our website, e-marketing and brochure. We will encourage our customers to match our donations when they book, in order to increase our funds even further. In 2018 our clients donated £402 to the WLT; we aim to increase this figure to £4,000 in 2019.
By matching our donations our customers will be helping us to grow our ‘Naturetrek Reserve’, both locking up carbon that would otherwise be released into the atmosphere and preventing the National Parks from becoming isolated cloudforest islands, thereby protecting this valuable, extremely biodiverse habitat and its endangered wildlife.