AITO: The Association of Independent Tour Operators
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AITO Travel Insights Report 2025

Find below AITO's 2025 Travel Insights Report. This report was facilitated by SPIKE


The report below uses data from AITO's annual Travel Insights survey of the Specialist Traveller market, primarily of outbound tourists from the UK. It received 13,950 responses from the databases of 37 different Specialist Travel companies: AITO Tour Operators, AITO Agents and AITO Tourist Boards.